DHC develops marketing, communication, and
training programs targeting:
Our services include:
training programs targeting:
 | Customers | |
| Sales force personnel | |
| Channel / business partners | |
| Internal personnel |
Our services include:
| Marketing Programs | |
| Marketing Communication | |
| Sales/Field Marketing | |
| Sales, Partner and End-User Training | |
 | |  | |  | |  | |  |
Marketing Programs
Sales/Field Marketing
Channel Marketing
| Marketing plans | |
| Product/project management | |
| Industry research | |
| Customer surveys | |
| Focus groups | |
| Market research | |
| Certification programs | |
| Customer training programs | |
| Website design and content | |
| development | ||
| Internal, customer and partner | |
| presentation development |
Sales/Field Marketing
| Lead generation programs | |
| Lead generation programs | |
| Sales events |
 | Open houses | |
| Executive retreats | |
| Trade shows |
| Conferences and other local events | |
| Sales training |
| Online training | |
| Classroom training | |
| Other sales education programs |
| Success stories | |
| Competitive and market research | |
| Sales collateral | |
| Customer contact pieces |
| Email, newsletters, direct mail |
| Sales presentations | |
| Sales prompters |
Channel Marketing
| Collateral for business/channel | |
| partners | ||
| Partner website design and content | |
| Partner communication | |
| Joint customer communication | |
| programs | ||
| Two-tier distribution programs | |
| Cooperative marketing/MDF | |
| programs | ||
| Sales, technical and support | |
| certification programs | ||
| Training programs | |
| Demo and development programs | |
| Discount strategies | |
| Contract administration projects | |
Marketing Communication
Training
| Communication plans | |
| Direct mail | |
| Targeted customer email campaigns | |
| Newsletters | |
| Flash demos | |
| Product videos | |
| Collateral development |
| Print and electronic (online/email) | |
| Concept/creative development | |
| Graphic design | |
| Copywriting and editing | |
| Layout and production | |
| Print/distribution management |
| Copywriting |
| Collateral (brochures, data sheets, | |
| corporate backgrounders, etc.) | ||
| Website content | |
| Newsletters | |
| White papers | |
| Success stories | |
| Articles | |
| Sales guides |
| Event Management |
| Event coordination and logistics | |
| Pre-event meetings | |
| Vendor management | |
| Audio conferences | |
| Webcasts | |
| Tradeshows and conferences | |
| Sales meetings | |
| Road shows |
Training
| Sales, Channel Partner and end-user | |
| training | ||
| Product and program training | |
| Product demos (e.g., Flash demos, | |
| videos, self-running PowerPoint presentations with audio, etc.) | ||
| Exam development | |
| Selling techniques | |
| Classroom, online and webinar training | |
| Certification programs, training and | |
| administration | ||
| Training presentations | |
| Training collateral development, printing | |
| and distribution |